A portfolio of specialized digital products built on a shared technology foundation.
WMITW develops AI-native software products for the music industry, creator economy, intelligent knowledge management, personal data rights and future intelligence.
Each product addresses a distinct operational problem and has its own target audience and business model. At the same time, the portfolio benefits from shared experience in product design, workflow development, AI-assisted engineering and Google Cloud infrastructure.
Product stages vary across the portfolio. Some applications are publicly accessible, while others are currently in active development, pre-launch or partner-pilot phases.
The operating system for independent music.
esc/ctrl brings release planning, marketing, finances, tasks and artist workflows into one connected workspace. Guided playbooks, analytics and AI-assisted recommendations help independent artists and their teams move from planning to execution.
Independent artists and small artist teams
Subscription-based SaaS
Publicly accessible product in active development
Management software for the professional music industry.
artistOS is designed for labels, artist management companies and booking agencies that need to coordinate artists, releases, tours, content and team responsibilities across an entire roster.
Labels, management companies and booking agencies
B2B SaaS with pricing based on roster and team size
Publicly accessible product in active development
A campaign platform connecting brands and creators.
CreatorReach is designed to manage creator campaigns from briefing and approval through media activation, performance analysis and settlement. The platform combines creator control with automated campaign workflows and AI-assisted engagement analysis.
Brands, agencies and creators
Transaction-based marketplace
Publicly accessible product in active development
Intelligent search across connected cloud storage.
haystackAI is designed to help individuals and teams find documents, images, audio and video across multiple cloud services using natural-language and semantic search.
Creative professionals, agencies and teams with large digital archives
Freemium SaaS with paid individual and team plans
Publicly accessible product in active development
Infrastructure for understanding and managing personal data rights.
Defined is a product concept for making data collection, consent, tracking and AI-related data use more transparent. The planned platform combines a browser extension, a consent ledger, privacy analysis and tools for managing GDPR-related requests.
Consumers, companies and institutional partners
Planned B2C, B2B and B2B2C SaaS models
Concept and pre-launch development
A progress tracker for major scientific and technological promises.
Progress of Humanity translates long-term claims—such as fusion energy, human settlement on Mars or useful quantum computing—into structured progress cards with milestones, blockers, evidence and scenario forecasts.
Consumers, media, educational institutions and foresight teams
Planned freemium product, media integrations and data licensing
Concept and partner-pilot preparation
Although the products address different markets, they are developed using a common product philosophy, a related design approach and a shared Google-based development and infrastructure strategy. Reusable patterns in authentication, data management, interface design and AI-assisted workflows help accelerate development across the portfolio.