Building practical AI-native software for complex real-world workflows.
wemakeITwork (WMITW) is a Berlin-based software and technology company developing AI-native products and custom digital solutions for the music industry, creator economy and creative businesses.
Founded by Creative Director and digital strategist Malte Schröder, WMITW combines more than 15 years of experience in digital product development, marketing, workflow design and entertainment-industry operations with an AI-first engineering approach.
Our work is based on a simple observation: many organizations still rely on fragmented tools, disconnected data and manual processes that do not reflect the way their teams actually work. We address these challenges through strategic consulting, tailored software and a growing portfolio of proprietary digital products.
Artificial intelligence is changing both how software is built and how people interact with technology. We believe the most useful AI products will not merely generate content. They will understand context, connect information, reduce repetitive work and help people make better decisions.
Our goal is to build practical systems that reduce operational complexity without taking control away from their users. Technology should adapt to people and their workflows—not the other way around.
Artificial intelligence is considered from the beginning of product design and development, not added as an isolated feature later.
Every system must solve a comprehensible problem and remain usable without unnecessary technical complexity.
Products are designed for secure deployment, continuous iteration and scalable operation.
Data protection and user control are treated as product requirements rather than later compliance additions.
Our products are shaped by practical experience with creative teams, artists, management companies and entertainment businesses.
WMITW combines consulting, product strategy, UX design and AI-assisted software development. We begin by understanding the operational problem, map the underlying workflow and identify where technology can create measurable value.
Using Gemini in Google AI Studio, Firebase and Google Cloud, we can move efficiently from concept and prototype to a functional product. This approach supports rapid validation while maintaining a clear product architecture and consistent user experience.
WMITW was founded by Malte Schröder, a Creative Director, digital strategist and product developer with more than fifteen years of experience working with artists, labels, agencies and entertainment companies.
His work spans digital strategy, content and marketing systems, workflow optimization, platform implementation and the development of specialized software for creative organizations.